SEO & Search Visibility

Getting your website on the first page of Google results is not enough to win anymore. If a user clicks your link and leaves three…

A zero-click search is when someone gets their answer right on the search results page and never clicks through to any website. In 2026, around…

Technical SEO is the behind the scenes work that helps search engines find, read, and trust your site. The 15 fixes in this checklist cover…

Headings, from H1 to H6, organize your content and help Google understand your page. The rules are simple: use one H1 with your main keyword,…

Schema markup is extra code that tells search engines and AI tools exactly what your content is, like an article or a list of questions…

Off-page SEO is the work you do away from your own website to build its trust and reputation. The biggest part is backlinks, which are…

Google AI Overviews are the AI summaries that appear at the top of search results, with links to the sources they used. To get cited…

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is how Google judges whether your content can be trusted. Trust is the most important of…

Keyword research means finding the words and questions people type into Google, so you can write content that matches them. As a beginner, the trick…

SEO, AEO, and GEO are three ways to help people find your content, but each one targets a different place. SEO helps you rank in…