What Is Page RPM In AdSense?

The Truth About Page RPM: Page RPM is a decent metric to use for advertising content, but the fact of the matter is, not everyone will be able to hit this number. Every site has different parameters.

As a metric, page RPM is a decent way to measure the success of your Ad units. The concept is that if you have an A feat-grid Ad unit that’s getting a lot of page views per minute, that means it’s receiving a lot of attention from users. That doesn’t necessarily mean it’s converting though, and that’s why you should keep reading this article – I’ll show you how to make sure you hit your page RPM numbers.


How To Calculate Page RPM?

Divide your projected earnings or Ad sales by the total number of page views and multiply the result by 1000 to get your Page RPM:

 RPM = (estimated earnings / total number of page views) * 1000

Using the page RPM formula, the page RPM will be ($15/1500)*1000 = $10 if you already have 1500 page visitors a month and average ad revenue of $15.

What Influences RPM?

Click-Through Rate (CTR).

The number of clicks on an ad per thousand ad impressions is measured using this metric.

Your page revenue would increase if your CTR increased. For instance, the more people who click on your advertising, the more money you make. However, a higher CTR indicates that this is a high-quality placement for certain types of advertising, allowing the publisher to get a higher price per click on the ad placement offer.

Cost Per Click (CPC).

CPC is one of the most important tools to gauge the success of your ad campaigns. It shows how much each click on an ad placed on your site costs an advertiser. It can also provide an estimate of the earnings per each click.

The amount of money you get paid for a click on your ad.

This metric determines how much an advertiser is willing to pay for a click on an ad on your website.

How To Increase Your Website’s Page RPM?

Remember to use a significant sample size and let each experiment run for at least a week before assessing the findings while performing A/B experiments to incorporate either of these guidelines.

1. Focus On Your Content Quality (Great Content Gives You A Huge Audience.)

High-quality content is the best way to get noticed online. Successful businesses not only create great content.

  • Great content not only captures people’s attention, it also keeps their attention.
  • Write great content to attract and engage your audience.
  • Good content is the backbone of our site – we keep it fresh and relevant so you always have something great to read.

Yes, we know you’re probably already creating high-quality content. But there’s always room for improvement. You can always make an extra minute to come up with interesting ideas or collect more data about your users and what they are looking for.

If your site doesn’t provide good content, people will leave immediately.

2. Maintain User Interaction By Providing Related Material.

Content recommendation engines are intended to keep users engaged and maximise their time on page and around the web by offering navigational paths to relevant content. This increases the number of page visits, which increases the probability of the user clicking on an advertisement.

3. Improve The Site’s Performance And Fix Any Technical Problems.

Improving the speed of your site and your ads will help drive a better user experience and higher ad viewability. Technical issues can harm page RPM so they should be checked as well.

4. Increase Ad Viewability

What is an ad viewable impression? And why should I care? Chances are you’ve heard of ad viewability and the growing movement to pay only for ads that are seen by users. In other words, no buyer wants to pay for impressions that consumers never see. Attention spans are shrinking and the last thing advertisers want is to lose your attention. If a user doesn’t see a marketing message, it can’t have its intended effect.

5. Optimize Your Ad Formats And Sizes

You need to find the right balance between an ad’s size and its design. If the ad is too small, it won’t get noticed, but if it’s too big, it will be too distracting. Also, remember that different ad formats work best for different types of content on your site, so don’t rule out the option of using more than one ad format.

You have a lot of options when it comes to what ads you will use on your site. Text, display, video, rich media, and expandable are a few examples of the types of ads you have. Experiment with different ad formats to see what works best for your readers.

6. Attract The Right Visitors

From the very first day of set up, we have been focused on attracting only the right visitors. It’s one of the main reasons we have managed to keep our RPM so high. So now you know how to attract relevant visitors AND increase your RPM, all while keeping your CTR high!

Now that you know how to attract relevant visitors AND increase your RPM, all while keeping your CTR high!

Simply put, RPM can vary depending on the condition of your traffic. Repeated/returning users, for example, will result in higher RPM because Google can better recognise the user the second time around.

Paying traffic, on the other hand, has a higher bounce rate and spends less time on the platform. This means that page RPM will not be as good as predicted.

7. Make Header Bidding

Header bidding is a form of programmatic advertising that allows you to sell your ad space to various ad networks, which then compete for the right to put an ad in your content. Permitting ad exchanges to bid for ad placements is a good way to boost the advertising revenue.

Instead of selling your inventory to the biggest ad exchanges, which was traditionally done using the waterfall model of ad selling, you sell your space to the highest bidding exchange. Switching to header bidding from the waterfall will also reduce ad loading times, increasing ad viewability and effectiveness.

8. Increase Organic Traffic

If you have quality content, organic visitors can stay longer and click through your website.

Furthermore, if a visitor comes to your site through a Google search, Google has more knowledge about him or her. As a result, marketers will be able to better recognise users and bid efficiently to win the impression.

As a result, you must examine the engaged time of your mentors before determining the top three traffic management sources to concentrate on.

For example, if Twitter is sending you active users, see if you can increase your efforts.


What Is Cost Per Click (CPC)?

The amount of money you get paid for a click on your ad.